Hi, I’m Yas. As a Senior Product + Visual Designer, I design experiences that reduce overwhelm, guided by empathy and psychology.
I turn overwhelming data and multi-service platforms into clear, usable experiences. Certified in mental health coaching, I design with empathy for the person behind the product.
Making retirement data simple and actionable
Scattered retirement data hid key metrics three clicks deep. I designed a unified dashboard that surfaces critical info and improves usability.
Making retirement data simple and actionable
Scattered retirement data hid key metrics three clicks deep. I designed a unified dashboard that surfaces critical info and improves usability.
Making retirement data simple and actionable
Scattered retirement data hid key metrics three clicks deep. I designed a unified dashboard that surfaces critical info and improves usability.
Simplifying complex data through responsive design and custom infographics
CAMS's previous site was cluttered and unresponsive. I created a responsive website with custom visuals and infographics that clarified content and improved engagement.
Simplifying complex data through responsive design and custom infographics
CAMS's previous site was cluttered and unresponsive. I created a responsive website with custom visuals and infographics that clarified content and improved engagement.
Simplifying complex data through responsive design and custom infographics
CAMS's previous site was cluttered and unresponsive. I created a responsive website with custom visuals and infographics that clarified content and improved engagement.
Establishing a full brand identity and website from the ground up
Vita Group lacked a cohesive brand and digital presence. I built a refined brand system and responsive website that elevated visibility and user experience.
Establishing a full brand identity and website from the ground up
Vita Group lacked a cohesive brand and digital presence. I built a refined brand system and responsive website that elevated visibility and user experience.
Establishing a full brand identity and website from the ground up
Vita Group lacked a cohesive brand and digital presence. I built a refined brand system and responsive website that elevated visibility and user experience.
Designing a clear patient journey through accessible mental health care
OMC required a digital presence that clearly guided patients from recognizing their mental health struggles to accessing the right services. I created a cohesive brand system and responsive website that separated conditions from services, clarified hierarchy, and strategically placed CTAs to reduce confusion and build trust.
Designing a clear patient journey through accessible mental health care
OMC required a digital presence that clearly guided patients from recognizing their mental health struggles to accessing the right services. I created a cohesive brand system and responsive website that separated conditions from services, clarified hierarchy, and strategically placed CTAs to reduce confusion and build trust.
Designing a clear patient journey through accessible mental health care
OMC required a digital presence that clearly guided patients from recognizing their mental health struggles to accessing the right services. I created a cohesive brand system and responsive website that separated conditions from services, clarified hierarchy, and strategically placed CTAs to reduce confusion and build trust.
Branding & Visual Design
For over a decade, I’ve built brands from the ground up through my studio, Yas Creative. I help businesses define their identity, create cohesive visual systems, and translate complex ideas into clear, memorable designs. Below are some examples of branding work that balance clarity, strategy, and human-centered design.
Vita Group Realty
Built the Vita Group logo to unify multiple services under one cohesive brand.
Vita Group Realty
Built the Vita Group logo to unify multiple services under one cohesive brand.
Belias Bakes
Developed a playful and memorable logo reflecting the artisanal, homemade quality of the brand.
Belias Bakes
Developed a playful and memorable logo reflecting the artisanal, homemade quality of the brand.
Cellula Robotics
Crafted a versatile logo system using blue to symbolize water and green to convey innovation, emphasizing balance and subsea technology.
Cellula Robotics
Crafted a versatile logo system using blue to symbolize water and green to convey innovation, emphasizing balance and subsea technology.
Pathways to discipleship
Pathways to discipleship
Created a logo that reflects the journey of growing as a disciple of Jesus, with patina-inspired colors conveying warmth, unity, and timelessness.
Created a logo that reflects the journey of growing as a disciple of Jesus, with patina-inspired colors conveying warmth, unity, and timelessness.
Belias Bakes
Developed a playful and memorable logo reflecting the artisanal, homemade quality of the brand.
Pathways to discipleship
Created a logo that reflects the journey of growing as a disciple of Jesus, with patina-inspired colors conveying warmth, unity, and timelessness.
Let’s create something together.
Born in Egypt, rooted in Texas, I’m a designer who blends empathy and creativity to solve complex challenges. In my spare time, you can find me building Battles & Breakthroughs, a mental health advocacy platform on Instagram, or making Play-Doh castles with my daughter, Gigi.
